{"id":16,"date":"2012-08-07T22:48:15","date_gmt":"2012-08-08T05:48:15","guid":{"rendered":"https:\/\/mineucokhughes.com\/?page_id=16"},"modified":"2026-04-20T12:20:58","modified_gmt":"2026-04-20T19:20:58","slug":"publications","status":"publish","type":"page","link":"https:\/\/mineucokhughes.com\/?page_id=16","title":{"rendered":"PUBLICATIONS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">PEER REVIEWED JOURNAL ARTICLES<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2025). Enhancing Social Marketing Education Through Experiential Learning: A Case Study of a Student Project for the Visually Impaired. <em>Social Marketing Quarterly<\/em>, <em>32<\/em>(1), 102-123. <a href=\"https:\/\/doi.org\/10.1177\/15245004251382177\">https:\/\/doi.org\/10.1177\/15245004251382177<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anderson, J., Nguyen, C., &amp; \u00dc\u00e7ok Hughes, M. (2025). Mapping Theory to Practice: AI-Enhanced Teaching Theories for Fostering Diverse Perspectives in Business Education. <em>Journal of International Education in Business.<\/em><a href=\"https:\/\/doi.org\/10.1108\/JIEB-07-2024-0081\"> https:\/\/doi.org\/10.1108\/JIEB-07-2024-0081<br><\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yoruk, I., \u00dc\u00e7ok Hughes, M., Kumpas, G. (2025). Ignorance is Bliss: Understanding How the Number of Eco-Labels Affects High vs. Low-Knowledge Consumers. <em>Business Forum<\/em>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hughes, M. \u00dc\u00e7ok, &amp; Pehlivan, E. (2024). Destigmatizing Cannabis: A Theoretical Exploration of Shifting Consumption Norms in the U.S. Legal Market. <em>Journal of Management Policy and Practice<\/em>, <em>25<\/em>(4). <a href=\"https:\/\/doi.org\/10.33423\/jmpp.v25i4.7482\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.33423\/jmpp.v25i4.7482<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hughes, M. \u00dc., Upadhyaya, S., &amp; Houston, H. R. (2024). Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations For Integrating AACSB Societal Impact Standards Into Marketing Courses. <em>Marketing Education Review<\/em>, 1\u201318. <a href=\"https:\/\/doi.org\/10.1080\/10528008.2024.2417087\">https:\/\/doi.org\/10.1080\/10528008.2024.2417087<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Martin, D. M., &amp; Coskuner-Balli, G. (2024). Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage. Journal of Macromarketing, 44(2), 392-407. <a href=\"https:\/\/doi.org\/10.1177\/02761467231215775\">https:\/\/doi.org\/10.1177\/02761467231215775<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coskuner-Balli, G., Pehlivan Ekin, &amp; \u00dc\u00e7ok Hughes, M. (2021). Institutional Work and Brand Strategy in the Contested Cannabis Market. <em>Journal of Macromarketing<\/em>, 41(4), 663-674. <a href=\"https:\/\/doi.org\/10.1177%2F02761467211029243\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.1177\/02761467211029243<\/a> [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2022\/01\/Institutional-Work-and-Brand-Strategy.pdf\" data-type=\"URL\" data-id=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2022\/01\/Institutional-Work-and-Brand-Strategy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schill, M., Godefroit-Winkel, D., &amp; \u00dc\u00e7ok Hughes, M. (2020). A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States. <em>Journal of International Marketing<\/em>, 29 (1) 23-38. <a href=\"https:\/\/doi.org\/10.1177%2F1069031X20963712\">https:\/\/doi.org\/10.1177\/1069031X20963712<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., \u00dc\u00e7ok Hughes, M., &amp; Houston, H. R. (2019). Using Sustainability as a Framework for Marketing Curricula and Pedagogy. <em>The Journal of Sustainability Education, <\/em>20 (April).<em> <\/em>[<a href=\"http:\/\/www.susted.com\/wordpress\/content\/using-sustainability-as-a-framework-for-marketing-curricula-and-pedagogy_2019_04\/\" target=\"_blank\" rel=\"noopener noreferrer\">web link<\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2019\/07\/Upadhyaya-JSE-April-2019-General-Issue-PDF.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anderson, J., \u00dc\u00e7ok Hughes, M., &amp; Nguyen, C. (2019). The Highs and Lows of Startups in the Cannabis Industry: A PESTLE Analysis of the Current Issues. <em>Business Forum<\/em>, 27(2), 26-36. [<a href=\"http:\/\/www.calstatela.edu\/sites\/default\/files\/groups\/College%20of%20Business%20and%20Economics\/PDF\/business_forum_27_vol_2_full.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">web link<\/a>] [<a href=\"https:\/\/www.calstatela.edu\/sites\/default\/files\/users\/u247246\/2_the_highs_and_lows_of_startups_in_the_cannabis_industry.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U\u0308c\u0327ok Hughes, M., Stovall, T., Pehlivan, E., &amp; Cardona, R. (2018). Strategic Target Marketing Considerations and Implications for the U.S. Hispanic Market. <em>Journal of Cultural Marketing Strategy, <\/em>3 (2), 152-171. [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2020\/07\/MUH_FA18_CATB_JournalArticle3_JCMS.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U\u0308c\u0327ok Hughes, M., Upadhyaya, S., &amp; Houston, H. R. (2018). Educating Future Corporate Managers for a Sustainable World: Recommendations for a Paradigm Shift in Business Education. <em>On the Horizon, 26 (3), 194-205. <\/em>[<a href=\"https:\/\/doi.org\/10.1108\/OTH-01-2018-0007\" target=\"_blank\" rel=\"noopener noreferrer\">web link<\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2018\/10\/OTH-01-2018-0007.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., &amp; Ventzislavov, R. (2017). <em>Constructing a Narrative Identity of Los Angeles Through a Gastronoir Adventure<\/em>. In <span id=\"MainContent_MainContent_lblCitation\">A. Gneezy, V. Griskevicius, &amp; P. Williams, (Eds.), <\/span><em>NA &#8211; Advances in Consumer Research<\/em><span id=\"MainContent_MainContent_lblCitation\"> Volume 45, (pp. 486-488). Duluth, MN : Association for Consumer Research.<\/span> [<a href=\"https:\/\/www.acrwebsite.org\/volumes\/v45\/acr_vol45_1024127.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U\u0308c\u0327ok Hughes, M., Bendoni, W., &amp; Pehlivan, E. (2016). Storygiving as a co-creation tool for luxury brands in the age of the internet: A love story by Tiffany and thousands of lovers. <em>Journal of Product and Brand Management &#8211; <\/em>Special Issue: Technopocene: Technology\u2019s Transformation of People, Products and Brands, 24 (4), 357-364.\u00a0 [<a href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/JPBM-09-2015-0970\" target=\"_blank\" rel=\"noopener noreferrer\">web link<\/a>] [<a href=\"http:\/\/www.emeraldgrouppublishing.com\/promo\/tiffanys.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Emerald blog<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pehlivan, E., Berthon, P., \u00dc\u00e7ok Hughes, M., &amp; Berthon, J. P. (2015). Keeping up with <em>The Joneses<\/em>: Stealth, secrets, and duplicity in marketing relationships. <em>Business Horizons<\/em> &#8211; Special Issue: The Magic of Secrets, 58 (6), 591-598. &#8211; Lead article. Featured in Harvard Business Publishing for Educators. [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2016\/04\/Keeping-up-with-the-Joneses.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Eckhardt, G., Kaigler-Walker, K., &amp; Gilbert, Z. (2015). The discontinuous evolution of women\u2019s fashion in China. <em>Qualitative Market Research: An International Journal <\/em>&#8211; Special Issue: \u201cJourney to the West\u201d: Rethinking the Role of Asian Business and Consumer Culture in the Global Marketplace, 18 (4), 391-408. &#8211; Lead article. [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2016\/04\/QMR-07-2014-0061.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schiele, K., &amp; \u00dc\u00e7ok Hughes, M. (2013). Possession Rituals of the Digital Consumer: A Study of Pinterest. In <span id=\"MainContent_MainContent_lblCitation\">G. Cornelissen, E.\u00a0 Reutskaja, &amp; A. Valenzuela (Eds.), <\/span><i>European Advances in Consumer Research <\/i>(pp. 47-50). <span id=\"MainContent_MainContent_lblCitation\">Duluth, MN: Association for Consumer Research<\/span>. [<a title=\"EACR_2013_Pinterest_Paper\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2015\/01\/v10e_eacr_v10_13718.pdf\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2012). Social Status Implications of Transmigrants\u2019 Consumer Practices in Their Cultures of Origin. In Z. G\u00fcrhan-Canli, C. Otnes, &amp; R. Zhu (Eds.), <i>NA &#8211; Advances in Consumer Research <\/i>(pp. 148-152).<i> <\/i>Duluth, MN: Association for Consumer Research. [<a title=\"ACR 2012 Special Session\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/ACR_2012_special-session.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., \u00dc\u00e7ok Hughes, M., &amp; Bagramian, R. (2012). Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine\u2019s Nation Branding Campaigns. In Z. G\u00fcrhan-Canli, C. Otnes, &amp; R. Zhu (Eds.), <i>NA &#8211; Advances in Consumer Research <\/i>(pp. 935-936).<i> <\/i>Duluth, MN: Association for Consumer Research. [<a title=\"ACR 2012 NB\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/ACR-2012_Nation-branding.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2010). From resistance to integration: changing consumer acculturation practices of immigrants. In M. Campbell, J. Inman, &amp; R. Pieters (Eds.), <i>Advances in Consumer Research<\/i> (pp. 10-14). Pittsburgh, PA: Association for Consumer Research. [<a title=\"ACR 2010\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/v37_FinalPapers_504329_103887_v2.doc\">doc<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M., &amp; Kjeldgaard, D. (2005). Consumption Practices in Transnational Social Spaces: A Study of Turkish Transmigrants. In K. Ekstr\u00f6m &amp; H. Brembeck (Eds.), <i>European Advances in Consumer Research<\/i>, (pp. 431-436). Goteborg, Sweden: Association for Consumer Research. [<a title=\"EACR 2005\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/eacr_vol7_EuropeanVolume7_77.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">EDITORIALS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., and Balan, S. (2020). Introduction to the Special Issue: Sustainability. <em>Business Forum, <\/em>28(1). [<a href=\"http:\/\/www.calstatela.edu\/sites\/default\/files\/users\/u247246\/business_forum_28_vol_1-short-3-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Houston, R. (2018). Introduction to the Special Issue: Alternative Imaginings. <em>Markets, Globalization &amp; Development Review, <\/em>3(2), Article 1. Available at: [<a href=\"https:\/\/digitalcommons.uri.edu\/cgi\/viewcontent.cgi?article=1074&amp;context=mgdr\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2019\/07\/Introduction-to-the-Special-Issue_-Alternative-Imaginings.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">BOOK CHAPTERS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stovall, T., \u00dc\u00e7ok Hughes, M., &amp; Ventzislavov, R. (2020). Curated Nostalgia- Constructing and Consuming the City Through a Culinary Adventure. In Susanne Doppler &amp; Adrienne Steffen (Eds.), <em>Consumer Science and Strategic Marketing: Case Studies on Food Experiences: Insights for Marketing, Retail and Events<\/em>. (pp. 161-168). Elsevier. [<a href=\"https:\/\/www.elsevier.com\/books\/case-studies-on-food-experiences-in-marketing-retail-and-events\/doppler\/978-0-12-817792-1\" target=\"_blank\" rel=\"noreferrer noopener\">book<\/a> <a href=\"https:\/\/www.elsevier.com\/books\/case-studies-on-food-experiences-in-marketing-retail-and-events\/doppler\/978-0-12-817792-1\" target=\"_blank\" rel=\"noreferrer noopener\">web page<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L., \u00dc\u00e7ok Hughes, M., &amp; Corengia, M. (May 2020). Reexamining Market Segmentation: Bifurcated Perspectives and Practices. In L. Pe\u00f1aloza, N. Toulouse, &amp; L. M. Visconti (Eds.), <em>Marketing Management: A Cultural Perspective <\/em>2nd ed. (pp. 287-312). London: Routledge. [<a href=\"https:\/\/www.routledge.com\/Marketing-Management-A-Cultural-Perspective\/Visconti-Penaloza-Toulouse\/p\/book\/9781138561410\" target=\"_blank\" rel=\"noreferrer noopener\">book web page<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., McConnell, W., &amp; Groner, S. (2019). A Community-Based Social Marketing Anti-Littering Campaign: Be the Street You Want to See. In Basil, D., &amp; M., D. Gonzalo (Eds.), <em>Social Marketing in Action: Cases from Around the World. <\/em>(pp. 339-358).\u00a0New York, NY: Springer. [<a href=\"https:\/\/www.springer.com\/gp\/book\/9783030130190\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2018). Sustainable Living in the City: The Case of an Urban Ecovillage. In Dhiman, S. &amp; J. Marques (Eds.), <em>Handbook of Engaged Sustainability.<\/em> (pp. 869-883). New York, NY: Springer. <a href=\"https:\/\/link.springer.com\/referenceworkentry\/10.1007\/978-3-319-53121-2_30-1\" target=\"_blank\" rel=\"noreferrer noopener\">[book web page<\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2018\/07\/Mine_Ecovillage_BookChapter.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., &amp; \u00dc\u00e7ok Hughes, M. (2012). Market Segmentation and  Targeting Reloaded. In L. Pe\u00f1aloza, N. Toulouse, &amp; L. M. Visconti  (Eds.), <em>Marketing Management: A Cultural Perspective <\/em>(pp. 295-314). London: Routledge. [<a href=\"http:\/\/www.routledge.com\/books\/details\/9780415606837\/\" target=\"_blank\" rel=\"noreferrer noopener\">book web page<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">PUBLISHED CONFERENCE PROCEEDINGS<\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Upadhyaya, S. (2026). <em>Service Learning for Sustainable Futures: Engaging Students in Real-World Societal Impact Projects.<\/em> In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. San Diego, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anderson, J., Nguyen, C., &amp; \u00dc\u00e7ok Hughes, M. (2025). Integrating Generative AI with Multicultural and Inclusive Education Theories. In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. Los Angeles, CA. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Pehlivan E. (2024). <em>Cultivating Change: Public Policy Implications in Destigmatizing Legal Cannabis in the United States<\/em>. In Marketing and Public Policy Conference Proceedings. Washington DC.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2024). <em>Enhancing Eco-Therapeutic Programs for the Visually Impaired Through Innovative Marketing Strategies.<\/em> In North American Social Marketing Conference Proceedings. Clearwater, FL.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Coskuner-Balli, G., and Martin, D. (2023). <em>Forming Market Utopias: Tensions and Challenges at an Urban Ecovillage<\/em>. In Consumer Culture Conference Proceedings, Lund. Sweden. <br><\/li>\n\n\n\n<li>\u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2023). <em>The Normativization of Stigmatized Consumption in the U.S. Cannabis Market<\/em>. In Consumer Culture Conference Proceedings, Lund. Sweden.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., \u00dc\u00e7ok Hughes, M., &amp; Houston, R. (2023). <em>Integrating AACSB Societal Impact Standards into Marketing Courses.<\/em> In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. San Francisco, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., Houston, R., &amp; \u00dc\u00e7ok Hughes, M., (2022). <em>Virtual In-Depth Interviews: Strategies for Teaching Qualitative Marketing Research in a Remote Context.<\/em> In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. Seattle, WA. [<a href=\"https:\/\/www.marketingeducators.org\/_files\/ugd\/bf6402_1eb7bb41a01842ddbad9d91a99e72066.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Weblink<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2020). <em>Destigmatization and legitimization of cannabis consumption:  A semiotic analysis of the current cannabis market<\/em>. In <em>AMA<\/em> <em>Marketing and Public Policy Conference Proceedings<\/em>, (318-319). Marina del Rey, CA. [<a href=\"https:\/\/www.ama.org\/wp-content\/uploads\/2020\/06\/1900_ExOrdo-amapublicpolicy20-Version-162.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Weblink<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Martin, D. (2019). Collective consumption in intentional communities. In J. E. Richard and D. Kadirov (Eds.). In <em>Australian and New Zealand Marketing Academy Conference (ANZMAC<\/em>) <em>Proceedings <\/em>(pp. 407-410). Wellington, New Zealand. [<a href=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2020\/03\/ANZMAC-2019-Final-Proceedings-23.03.2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Martin, D. (2018). When utopian ideologies meet marketplace realities: fairy tale dreams at ecovillage communities. In <em>Consumer Culture Theory Conference Proceedings<\/em>, (p. 61). Odense, Denmark. [<a href=\"\/\/\/Users\/ucokhughes0620\/Downloads\/CCTC%202018%20FULL%20PROGRAM%20(v1.5).pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Weblink<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., Cardona R., &amp; Pehlivan, E. (2018). Multi-Cultural marketing strategies: Considerations for the U.S. Hispanic market for digital and mobile campaigns. In <em>Academy of Marketing Science World Conference Proceedings<\/em>, Porto, Portugal.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., \u00dc\u00e7ok Hughes, M., &amp; Houston, R. (2018). Using the sustainability framework to reframe marketing curricula and pedagogy. In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>, (182-183). Santa Fe, NM.[<a href=\"https:\/\/02c199ac-ae5c-4888-b5d5-3be70a2f4588.filesusr.com\/ugd\/77104b_b85d434f63e942168314dd45741a5ceb.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., &amp; Cardona, R. (2016). Digital marketing and the overlooked Hispanic 50+ demographic. In <em>Marketing EDGE Direct\/Interactive Marketing Research Summit Proceedings<\/em>, Los Angeles, CA. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; McConnell, W. (2016). Alternative lifestyles for a sustainable future: Issues, dilemmas, and paradoxes of ecovillages. In P. Polsa, J. Denegri-Knott, R. Mellado Silva and F. Kerrigan (eds.) <em>International Society for Markets and Development Conference Proceedings,<\/em> (p. 327). Lima, Peru.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McConnell, W. &amp; \u00dc\u00e7ok Hughes, M. (2016). Fissures of \u201cPlace\u201d in the globalization of marketing: leveraging survival for Cabo Pulmo, North America\u2019s oldest coral reef. In P. Polsa, J. Denegri-Knott, R. Mellado Silva and F. Kerrigan (eds.) <em>International Society for Markets and Development Conference Proceedings,<\/em> (pp. 406-407). Lima, Peru.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Bendoni, W., &amp; Nagel, A. (2015). Fashion disruption in the digital age. In <em>2015 Global Fashion Management Conference Proceedings<\/em>, (pp. 333-337). Florence, Italy. [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2020\/05\/FASHION_DISRUPTION_IN_THE_DIGITAL_AGE.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. &amp; McConnell, W. (2015). Changing social behavior by giving power to the people: A successful community-based social marketing youth littering campaign. In <em>Proceedings of the Academy of Marketing Science Annual Conference<\/em>, Denver, CO.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McConnell, W. &amp; \u00dc\u00e7ok Hughes, M. (2015). Enviro-ethical Dialogism: Implications for CSR and Consumer Engagement. In <em>World Social Marketing Conference Proceedings <\/em>(pp. 14-17), Sydney, Australia.  [<a href=\"http:\/\/2018.wsmconference.co.uk\/wp-content\/uploads\/2015\/04\/WSM-2015-Proceedings-book.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2015). Design and implementation recommendations for an undergraduate sustainable marketing course. In G. Black, &amp; M. M. Nelson (Eds.), <em>Teaching Marketing to New Generations and Non-Traditional Students.<\/em> <em>Proceedings of Marketing Educators\u2019 Association Conference,<\/em> Las Vegas, NV, 15-17 April (pp. 163-169). [<a title=\"Sustainable Marketing Course_MEA_2015_Proceedings\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2015\/04\/MEA2015_Sustainable_Marketing.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; McConnell, W. (2015). A journey towards an interdisciplinary integrated marketing curriculum. In G. Black, &amp; M. M. Nelson (Eds.), <em>Teaching Marketing to New Generations and Non-Traditional Students. Proceedings of Marketing Educators\u2019 Association Conference<\/em>, Las Vegas, NV, 15-17 April (pp. 44-48). [<a title=\"Interdisciplinaru Integrative Learning_MEA_2015_Proceedings\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2015\/04\/IL_MRKT_MEA2015.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bendoni W., \u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2014). A Love Story by Tiffany &amp; Co. and Thousands of Lovers: Story Giving as a Co-creation Tool. In <em>Proceedings of Global Fashion Management Conference in London<\/em>, London, UK. [<a href=\"\/\/\/Users\/mineucokhughes\/Downloads\/2014%20GFMC%20Proceedings.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schiele, K., &amp; \u00dc\u00e7ok Hughes, M. (2013). <i>Transfer and Classification of Knowledge Structures of Digital Consumers<\/i>. In <em>the Academy of Marketing Science Conference<\/em> <em>Proceedings<\/em>, Monterey, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Bendoni, W. (2013). <i>An application of a social media campaign in a marketing field experience course<\/i>. In D. B. McCabe and G. S. Black (Eds.), <em>Proceedings of the Marketing Educators\u2019 Association Conference<\/em>, (pp. 11-13). Portland, OR. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bagramian, R., \u00dc\u00e7ok Hughes, M., &amp; Visconti L. M. (2012). Bringing the nation to the nation branding debate: Evidence from Ukraine. In <em>Proceedings of the Academy of Marketing Science Cultural Perspectives in Marketing Conference. <\/em>[<a title=\"AMS WMC 2012\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/10\/wmccpm2012_submission_131.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Kaigler-Walker, K., &amp; Bendoni, W. (2012). Young children as parents\u2019 extended selves. In L. Robinson (Ed.),<em> Marketing Dynamism &amp; Sustainability: Things Change, Things Stay the Same. <i>Proceedin<\/i><\/em><i>gs of the Academy of Marketing Science<\/i> [CD-ROM]. Ruston, LA: Academy of Marketing Science. [<a title=\"AMS2012_Extended self\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/AMS2012_Fullpaper_submitted.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Kaigler-Walker, K. (2012). Development and implementation of an AACSB assessment plan: assessing two mission-based principle learning objectives in an introductory marketing course. In <em>Marketing Educators\u2019 Association Conference<\/em> <em>Proceedings <\/em>(pp. 202-212). Long Beach, CA. [<a title=\"MEA2012\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/MEA_2012.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., &amp;\u00a0 \u00dc\u00e7ok Hughes, M. (2012). How International Marketing Trends Impact Segmentation and Targeting: A Cultural Revision<em>.<\/em> In <em>International Marketing Trends Conference<\/em> <em>Proceedings<\/em>. Venice, Italy. [<a title=\"How International Marketing Trends Impact Segmentation and Targeting\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/10\/how-international-marketing-trends-impact-segmentation-and-targeting-cultural-revision.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bagramian, R., \u00dc\u00e7ok Hughes, M., &amp; Visconti, L. M. (2012). <i>Bringing the nation to the nation branding debate: evidence from Ukraine<\/i>. In <em>Proceedings of the Academy of Marketing Science World Marketing Conference<\/em>, Atlanta, GA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M., &amp; Askegaard, S. (2008). Capital Build-up and Transfer: The Case of Turco-Danish Transmigrants.\u00a0 In A. Lee, &amp; D. Soman (Eds.),<i> Advances in Consumer Research <\/i>(pp. 162-165). Memphis, TN: Association for Consumer Research. [<a title=\"ACR 2008\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/v35_naacr_vol35_261.pdf\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CONFERENCE &amp; WORKSHOP PRESENTATIONS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cristina Nistor, C., Ucok Hughes, M., &amp; Pehlivan, E. (2023). <em>Gently Loved: All Of The Fashion, None Of The Guilt<\/em>. Paper presented at Western Academy of Management, Reno, NV. [<a href=\"https:\/\/www.wamonline.org\/_files\/ugd\/aaf7f8_ccdcdeb0888e48769147a1a9597f7874.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"im\">\u00dc\u00e7ok Hughes, M., Pehlivan, E., &amp; Coskuner-Balli, G. (2019). <em>Legitimization of Recreational Cannabis Consumption: Introduction of Market and Aesthetics Logics in the Field.<\/em> Paper presented at nitmkg2: Bringing Institutional Theory to Marketing Conference, Paris, France.<\/span>[<a href=\"https:\/\/nitmkg2.sciencesconf.org\/data\/pages\/program_2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"im\">\u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2019). <em>From Counter-Culture to Commoditization: Corporate Co-optation of Cannabis Consumption<\/em>. Paper presented at Southern California Consumer Culture Community Colloquium, Los Angeles, CA.<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2018). <em>A Systematic Review of Mental Health Social Marketing Campaigns Targeting College Students<\/em>. Poster presented at the European Social Marketing Conference, Antwerp, Belgium. [<a href=\"http:\/\/2018.wsmconference.co.uk\/antwerp-2018\/programme\/\">web link.<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., &amp; Ventzislavov, R. (2016). <em>Constructing a narrative identity of Los Angeles through a gastronoir adventure<\/em>. Presentation given at Markets, Culture and Consumption Workshop, The Paul Merage School of Business, University of California, Irvine, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. &amp; Martin, D. (2015). <em>Community Consumption: An Urban Ecovillage Ethnography<\/em>. Poster presented at Consumer Culture Theory Conference, Fayetteville, AR.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bendoni, W., Pehlivan, E., &amp; \u00dc\u00e7ok Hughes, M. (2014). <em>Digital Curation in the Context of Fashion Marketing<\/em>. Paper presented at Marketing EDGE Direct\/Interactive Marketing Research Summit, San Diego, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McConnell, W., &amp; \u00dc\u00e7ok Hughes, M. (2014).<em> The Emerging Paradigm of Enviro-ethical Dialogism, Corporate Social Responsibility, and Consumer Dynamism<\/em>. Paper presented at Symposium on International &amp; Interdisciplinary Business Research, California State University, Los Angeles, CA. &#8211; <em>Best Paper Award<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pehlivan, E., Berthon, P., \u00dc\u00e7ok Hughes, M., &amp; Berthon, J. P. (2014). <em>Keeping up with The Joneses: Secrets and Duplicity in Promotional Messages.<\/em> Paper presented at INBAM Conference, Barcelona, Spain.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bagramian, R., \u00dc\u00e7ok Hughes, M., &amp; Visconti, L. M. (2012). <em>Bringing the Nation to the Nation Branding Debate: Evidence From Ukraine.<\/em> Poster session presented at American Marketing Association Summer Educators\u2019 Conference, Chicago, IL.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Kaigler-Walker, K., &amp; Bendoni, W. (2011). <i>Mom\u2019s Little Fashionista and Dad\u2019s Little Surfer Dude: Young Children as Parents\u2019 Extended Selves<\/i>. Paper presented at Consumer Culture Theory Conference, Evanston, IL.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., &amp; \u00dc\u00e7ok Hughes, M. (2011). <i>Segmentation and Targeting Reloaded: The Interpretive (R)evolution of Two Highly Institutionalized Consumer Concepts<\/i>. Paper presented at EIASM 6th Interpretive Consumer Workshop at University of Southern Denmark, Odense, Denmark.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M., &amp; Askegaard, S. (2008). <i>Transmigrant Consumption Practices. A Multi-sited Ethnographic Study of Turkish Immigrants in Denmark<\/i>. Paper presented at Workshop on Immigrants, Consumption and Market, Lille School of Management Research Center University of Lille 2 &#8211; France, Lille, France.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2005). <i>A Multi-sited Ethnographic Study of Transmigrant Consumers<\/i>. Paper presented at EIASM Interpretive Consumer Research Workshop at Copenhagen Business School, Copenhagen, Denmark.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2004). <i>Consumption Practices in Transnational Social Spaces: A Study of Turkish Immigrants in Denmark<\/i>. Paper presented at AMID-Academy for Migration Studies in Denmark 13<sup>th<\/sup> Nordic Migration Conference. Aalborg, Denmark.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">WORKING PAPER<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2006). <em>Transnational Consumption Practices for Social Mobility: A Study of Turkish Immigrants in Denmark<\/em>. AMID-Academy for Migration Studies in Denmark Working Paper. <\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PUBLISHED DOCTORAL DISSERTATION<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2011). <em>Consumption Practices of Transmigrants: A Multi-sited Ethnographic Study of Turkish Immigrants in Denmark<\/em>. Published doctoral thesis, University of Southern Denmark University Press.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PEER REVIEWED JOURNAL ARTICLES EDITORIALS BOOK CHAPTERS PUBLISHED CONFERENCE PROCEEDINGS CONFERENCE &amp; WORKSHOP PRESENTATIONS WORKING PAPER PUBLISHED DOCTORAL DISSERTATION<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16"}],"version-history":[{"count":352,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions\/1288"}],"wp:attachment":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}