{"id":9,"date":"2012-08-07T22:43:04","date_gmt":"2012-08-08T05:43:04","guid":{"rendered":"https:\/\/mineucokhughes.com\/?page_id=9"},"modified":"2026-04-20T12:26:29","modified_gmt":"2026-04-20T19:26:29","slug":"academic-cv","status":"publish","type":"page","link":"https:\/\/mineucokhughes.com\/?page_id=9","title":{"rendered":"ACADEMIC CV"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">EDUCATION<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">University of Southern Denmark, Odense, Denmark \u2013 2007<br>Ph.D. in Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">University of Colorado Boulder, Boulder, CO \u2013 fall 2003<br>Visiting Scholar at Leeds School of Business<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emerson College, Boston, MA \u2013 1998<br>M.A. in Marketing Communication and Advertising<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ankara University, Faculty of Political Science, Ankara, Turkey \u2013 1996<br>Diploma in Economics<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>ACADEMIC EMPLOYMENT<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>California State University, Los Angeles<\/strong> &#8211; fall 2017-present<br>Department of Marketing<br>Assistant Professor, fall 2017 &#8211; fall 2021<br>Associate Professor, fall 2021-present<br>Director of MBA\/MSBA &amp; Faculty Coordinator of FEMBA Programs, fall 2021-fall 2024<br>Academic Sabbatical, spring 2023<br>Associate Chair, Department of Marketing, fall 2023-spring 2024<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Woodbury University<\/strong>, Burbank, CA \u2013 fall 2008-fall 2017<br>Department of Marketing<br>Academic Sabbatical, fall 2014 \u2013 spring 2015<br>Acting Coordinator of Department of Marketing, spring 2014<br>Coordinator of Department of Marketing, fall 2011 \u2013 fall 2013<br>Assistant Professor, fall 2008 &#8211; spring 2012<br>Associate Professor, spring 2012 &#8211; fall 2017<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>California State University Northridge<\/strong>\u2013 spring 2008<br>Department of Marketing<br>Adjunct Faculty<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>University of Southern Denmark, Odense<\/strong>, Denmark \u2013 08\/2002 \u2013 07\/2005<br>Department of Marketing<br>Ph.D. Student\/Instructor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bilkent University<\/strong>, Ankara, Turkey \u2013 09\/1998 &#8211; 08\/2002<br>Department of Communication and Design<br>Instructor<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">RESEARCH INTERESTS<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sustainable marketing\/consumption<\/li>\n\n\n\n<li>Social marketing<\/li>\n\n\n\n<li>Alternative sustainable lifestyles<\/li>\n\n\n\n<li>Legitimization and destigmatization processes<\/li>\n\n\n\n<li>Transnationalism<\/li>\n\n\n\n<li>Transmigrant consumer research<\/li>\n\n\n\n<li>Global consumer culture<\/li>\n\n\n\n<li>Digital consumption<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">TEACHING INTERESTS\/EXPERIENCE<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer Behavior<\/li>\n\n\n\n<li>Principles of Marketing<\/li>\n\n\n\n<li>International Marketing<\/li>\n\n\n\n<li>Sustainable Marketing<\/li>\n\n\n\n<li>Mindful Consumption<\/li>\n\n\n\n<li>Civic Engagement and Social Issues<\/li>\n\n\n\n<li>Community-Based Social Marketing<\/li>\n\n\n\n<li>New York Field Experience<\/li>\n\n\n\n<li>Media Marketing<\/li>\n\n\n\n<li>Public Relations<\/li>\n\n\n\n<li>Marketing Concepts and Strategy (MBA)<\/li>\n\n\n\n<li>Global Marketing (MBA)<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">JOURNAL ARTICLES <\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2025). Enhancing Social Marketing Education Through Experiential Learning: A Case Study of a Student Project for the Visually Impaired. <em>Social Marketing Quarterly<\/em>, <em>32<\/em>(1), 102-123. <a href=\"https:\/\/doi.org\/10.1177\/15245004251382177\">https:\/\/doi.org\/10.1177\/15245004251382177<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anderson, J., Nguyen, C., &amp; \u00dc\u00e7ok Hughes, M. (2025). Mapping Theory to Practice: AI-Enhanced Teaching Theories for Fostering Diverse Perspectives in Business Education. <em>Journal of International Education in Business<\/em><a href=\"https:\/\/doi.org\/10.1108\/JIEB-07-2024-0081\" target=\"_blank\" rel=\"noreferrer noopener\">. https:\/\/doi.org\/10.1108\/JIEB-07-2024-0081<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yoruk, I., \u00dc\u00e7ok Hughes, M., Kumpas, G. (2025). Ignorance is Bliss: Understanding How the Number of Eco-Labels Affects High vs. Low-Knowledge Consumers. <em>Business Forum<\/em>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hughes, M. \u00dc\u00e7ok, &amp; Pehlivan, E. (2024). Destigmatizing Cannabis: A Theoretical Exploration of Shifting Consumption Norms in the U.S. Legal Market. <em>Journal of Management Policy and Practice<\/em>, <em>25<\/em>(4). <a href=\"https:\/\/doi.org\/10.33423\/jmpp.v25i4.7482\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.33423\/jmpp.v25i4.7482<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Upadhyaya, D., &amp; Houston, H.R. (2024). Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations for Integrating AACSB Societal Impact Standards into\u00a0Marketing\u00a0Courses. <em>Marketing Education Review.<\/em> <a href=\"https:\/\/doi.org\/10.1080\/10528008.2024.2417087\">https:\/\/doi.org\/10.1080\/10528008.2024.2417087<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Martin, D. M., &amp; Coskuner-Balli, G. (2024). Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage. <em>Journal of Macromarketing<\/em>, <em>44<\/em>(2), 392-407. <a href=\"https:\/\/doi.org\/10.1177\/02761467231215775\">https:\/\/doi.org\/10.1177\/02761467231215775<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coskuner-Balli, G., Pehlivan Ekin, &amp; \u00dc\u00e7ok Hughes, M. (2021). Institutional Work and Brand Strategy in the Contested Cannabis Market. <em>Journal of Macromarketing<\/em>. <a href=\"https:\/\/doi.org\/10.1177%2F02761467211029243\">https:\/\/doi.org\/10.1177\/02761467211029243<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schill, M., Godefroit-Winkel, D., &amp; \u00dc\u00e7ok Hughes, M. (2020). A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States. <em>Journal of International Marketin<\/em>g, 29 (1) 23-38. <a href=\"https:\/\/doi.org\/10.1177%2F1069031X20963712\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.1177\/1069031X20963712<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anderson, J., \u00dc\u00e7ok Hughes, M., &amp; Nguyen, C. (2019). The Highs and Lows of Startups in the Cannabis Industry: A PESTLE Analysis of the Current Issues. <em>Business Forum<\/em>, 27(2), 26-36.  [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2019\/07\/business_forum_27_vol_2_full1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., \u00dc\u00e7ok Hughes, M., &amp; Houston, H. R. (2019). Using Sustainability as a Framework for Marketing Curricula and Pedagogy. <em>The Journal of Sustainability Education, <\/em>20 (April).<em> <\/em>[<a href=\"http:\/\/www.susted.com\/wordpress\/content\/using-sustainability-as-a-framework-for-marketing-curricula-and-pedagogy_2019_04\/\" target=\"_blank\" rel=\"noopener noreferrer\">web link<\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2019\/07\/Upadhyaya-JSE-April-2019-General-Issue-PDF.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U\u0308c\u0327ok Hughes, M., Stovall, T., Pehlivan, E., &amp; Cardona, R. (2018). Strategic Target Marketing Considerations and Implications for the U.S. Hispanic Market. <em>Journal of Cultural Marketing Strategy, <\/em>3 (2), 152-171.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U\u0308c\u0327ok Hughes, M., Upadhyaya, S., &amp; Houston, H. R. (2018). Educating Future Corporate Managers for a Sustainable World: Recommendations for a Paradigm Shift in Business Education. <em>On the Horizon, 26 (3), 194-205. <\/em>[<a href=\"https:\/\/doi.org\/10.1108\/OTH-01-2018-0007\" target=\"_blank\" rel=\"noopener noreferrer\">web link<\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2018\/10\/OTH-01-2018-0007.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., &amp; Ventzislavov, R. (2017). <em>Constructing a Narrative Identity of Los Angeles Through a Gastronoir Adventure<\/em>. In <span id=\"MainContent_MainContent_lblCitation\">A. Gneezy, V. Griskevicius, &amp; P. Williams, (Eds.), <\/span><em>NA &#8211; Advances in Consumer Research<\/em><span id=\"MainContent_MainContent_lblCitation\"> Volume 45, (pp. 486-488). Duluth, MN : Association for Consumer Research.<\/span> [<a href=\"https:\/\/www.acrwebsite.org\/volumes\/v45\/acr_vol45_1024127.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U\u0308c\u0327ok Hughes, M., Bendoni, W., &amp; Pehlivan, E. (2016). Storygiving as a co-creation tool for luxury brands in the age of the internet : A love story by Tiffany and thousands of lovers. <em>Journal of Product and Brand Management &#8211; <\/em>Special Issue: Technopocene: Technology\u2019s Transformation of People, Products and Brands, 24 (4), 357-364.\u00a0 [<a href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/JPBM-09-2015-0970\" target=\"_blank\" rel=\"noopener noreferrer\">web link<\/a>] [<a href=\"http:\/\/www.emeraldgrouppublishing.com\/promo\/tiffanys.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Emerald blog<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pehlivan, E., Berthon, P., \u00dc\u00e7ok Hughes, M., &amp; Berthon, J. P. (2015). Keeping up with <em>The Joneses<\/em>: Stealth, secrets, and duplicity in marketing relationships. <em>Business Horizons<\/em> &#8211; Special Issue: The Magic of Secrets, 58 (6), 591-598. &#8211; Lead article. Featured in Harvard Business Publishing for Educators. [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2016\/04\/Keeping-up-with-the-Joneses.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Eckhardt, G., Kaigler-Walker, K., &amp; Gilbert, Z. (2015). The discontinuous evolution of women\u2019s fashion in China. <em>Qualitative Market Research: An International Journal <\/em>&#8211; Special Issue: \u201cJourney to the West\u201d: Rethinking the Role of Asian Business and Consumer Culture in the Global Marketplace, 18 (4), 391-408. &#8211; Lead article. [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2016\/04\/QMR-07-2014-0061.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schiele, K., &amp; \u00dc\u00e7ok Hughes, M. (2013). Possession Rituals of the Digital Consumer: A Study of Pinterest. In <span id=\"MainContent_MainContent_lblCitation\">G. Cornelissen, E.\u00a0 Reutskaja, &amp; A. Valenzuela (Eds.), <\/span><i>European Advances in Consumer Research <\/i>(pp. 47-50). <span id=\"MainContent_MainContent_lblCitation\">Duluth, MN: Association for Consumer Research<\/span>. [<a title=\"EACR_2013_Pinterest_Paper\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2015\/01\/v10e_eacr_v10_13718.pdf\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2012). Social Status Implications of Transmigrants\u2019 Consumer Practices in Their Cultures of Origin. In Z. G\u00fcrhan-Canli, C. Otnes, &amp; R. Zhu (Eds.), <i>NA &#8211; Advances in Consumer Research <\/i>(pp. 148-152).<i> <\/i>Duluth, MN: Association for Consumer Research. [<a title=\"ACR 2012 Special Session\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/ACR_2012_special-session.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., \u00dc\u00e7ok Hughes, M., &amp; Bagramian, R. (2012). Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine\u2019s Nation Branding Campaigns. In Z. G\u00fcrhan-Canli, C. Otnes, &amp; R. Zhu (Eds.), <i>NA &#8211; Advances in Consumer Research <\/i>(pp. 935-936).<i> <\/i>Duluth, MN: Association for Consumer Research. [<a title=\"ACR 2012 NB\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/ACR-2012_Nation-branding.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2010). From resistance to integration: changing consumer acculturation practices of immigrants. In M. Campbell, J. Inman, &amp; R. Pieters (Eds.), <i>Advances in Consumer Research<\/i> (pp. 10-14). Pittsburgh, PA: Association for Consumer Research. [<a title=\"ACR 2010\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/v37_FinalPapers_504329_103887_v2.doc\">doc<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M., &amp; Kjeldgaard, D. (2005). Consumption Practices in Transnational Social Spaces: A Study of Turkish Transmigrants. In K. Ekstr\u00f6m &amp; H. Brembeck (Eds.), <i>European Advances in Consumer Research<\/i>, (pp. 431-436). Goteborg, Sweden: Association for Consumer Research. [<a title=\"EACR 2005\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/eacr_vol7_EuropeanVolume7_77.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">EDITORIALS<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., and Balan, S. (2020). Introduction to the Special Issue: Sustainability. <em>Business Forum, <\/em>28(1). [<a href=\"http:\/\/www.calstatela.edu\/sites\/default\/files\/users\/u247246\/business_forum_28_vol_1-short-3-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Houston, R. (2018). Introduction to the Special Issue: Alternative Imaginings. <em>Markets, Globalization &amp; Development Review, <\/em>3 (2), Article 1. Available at: [<a href=\"https:\/\/digitalcommons.uri.edu\/cgi\/viewcontent.cgi?article=1074&amp;context=mgdr\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2019\/07\/Introduction-to-the-Special-Issue_-Alternative-Imaginings.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">BOOK CHAPTERS<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stovall T., \u00dc\u00e7ok Hughes, M., and Ventzislavov, R. (2020). Curated Nostalgia- Constructing and Consuming the City Through a Culinary Adventure. In Susanne Doppler &amp; Adrienne Steffen (Eds.), <em>Consumer Science and Strategic Marketing: Case Studies on Food Experiences: Insights for Marketing, Retail and Events<\/em>. (pp. 161-168) Elsevier. [<a href=\"https:\/\/www.elsevier.com\/books\/case-studies-on-food-experiences-in-marketing-retail-and-events\/doppler\/978-0-12-817792-1\" target=\"_blank\" rel=\"noreferrer noopener\">book web page<\/a>] <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L., \u00dc\u00e7ok Hughes, M., &amp; Corengia, M. (2020). Reexamining Market Segmentation: Bifurcated Perspectives and Practices. In L. Pe\u00f1aloza, N. Toulouse, &amp; L. M. Visconti (Eds.), <em>Marketing Management: A Cultural Perspective <\/em>2nd ed. (pp. 287-312). London: Routledge. [<a href=\"https:\/\/www.routledge.com\/Marketing-Management-A-Cultural-Perspective\/Visconti-Penaloza-Toulouse\/p\/book\/9781138561410\" target=\"_blank\" rel=\"noreferrer noopener\">book web page<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., McConnell, W., &amp; Groner, S. (2019). A Community-Based Social Marketing Anti-Littering Campaign: Be the Street You Want to See. In Basil, D., &amp; M., D. Gonzalo (Eds.), <em>Social Marketing in Action: Cases from Around the World. <\/em>(pp. 339-358).\u00a0New York, NY: Springer. [<a href=\"https:\/\/www.springer.com\/gp\/book\/9783030130190\" target=\"_blank\" rel=\"noreferrer noopener\">book web page<\/a>] [<a href=\"https:\/\/www.springer.com\/gp\/book\/9783030130190\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2018). Sustainable Living in the City: The Case of an Urban Ecovillage. In Dhiman, S. &amp; J. Marques (Eds.), <em>Handbook of Engaged Sustainability.<\/em> (pp. 869-883) New York, NY: Springer. <a href=\"https:\/\/link.springer.com\/referenceworkentry\/10.1007\/978-3-319-53121-2_30-1\" target=\"_blank\" rel=\"noreferrer noopener\">[book web page<\/a><a href=\"https:\/\/link.springer.com\/referenceworkentry\/10.1007\/978-3-319-53121-2_30-1\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>] [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2018\/07\/Mine_Ecovillage_BookChapter.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., &amp; \u00dc\u00e7ok Hughes, M. (2012). Market Segmentation and  Targeting Reloaded. In L. Pe\u00f1aloza, N. Toulouse, &amp; L. M. Visconti  (Eds.), <em>Marketing Management: A Cultural Perspective <\/em>(pp. 295-314). London: Routledge. [<a href=\"http:\/\/www.routledge.com\/books\/details\/9780415606837\/\" target=\"_blank\" rel=\"noreferrer noopener\">book web page<\/a>]<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">PUBLISHED CONFERENCE PROCEEDINGS<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Upadhyaya, S. (2026). <em>Service Learning for Sustainable Futures: Engaging Students in Real-World Societal Impact Projects.<\/em> In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. San Diego, CA. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anderson, J., Nguyen, C., &amp; \u00dc\u00e7ok Hughes, M. (2025). Integrating Generative AI with Multicultural and Inclusive Education Theories. In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. Los Angeles, CA. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Pehlivan E. (2024). <em>Cultivating Change: Public Policy Implications in Destigmatizing Legal Cannabis in the United States<\/em>. In Marketing and Public Policy Conference Proceedings. Washington DC.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2024). <em>Enhancing Eco-Therapeutic Programs for the Visually Impaired Through Innovative Marketing Strategies.<\/em> In North American Social Marketing Conference Proceedings. Clearwater, FL. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., \u00dc\u00e7ok Hughes, M., &amp; Houston, R. (2023). <em>Integrating AACSB Societal Impact Standards into Marketing Courses.<\/em> In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. San Francisco, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Coskuner-Balli, G., &amp; Martin, D. (2023). <em>Forming Market Utopias: Tensions and Challenges at an Urban Ecovillage<\/em>. In Consumer Culture Conference Proceedings, Lund. Sweden.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2023). <em>The Normativization of Stigmatized Consumption in the U.S. Cannabis Market<\/em>. In Consumer Culture Conference Proceedings, Lund. Sweden.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., Houston, R., &amp; \u00dc\u00e7ok Hughes, M., (2022). <em>Virtual In-Depth Interviews: Strategies for Teaching Qualitative Marketing Research in a Remote Context.<\/em> In <em>Marketing Educators&#8217; Association Conference Proceedings<\/em>. Seattle, WA. [<a href=\"https:\/\/www.marketingeducators.org\/_files\/ugd\/bf6402_1eb7bb41a01842ddbad9d91a99e72066.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Weblink<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2020). <em>Destigmatization and legitimization of cannabis consumption:  A semiotic analysis of the current cannabis market<\/em>. AMA Marketing and Public Policy Conference, (318-319). Marina del Rey, CA. [<a href=\"https:\/\/www.ama.org\/wp-content\/uploads\/2020\/06\/1900_ExOrdo-amapublicpolicy20-Version-162.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Martin, D. (2019). <em>Collective consumption in intentional communities<\/em>. In J. E. Richard and D. Kadirov (Eds.). <em>Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC<\/em>) (pp. 407-410). Wellington, New Zealand. [<a href=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2020\/03\/ANZMAC-2019-Final-Proceedings-23.03.2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Martin, D. (2018). <em>When utopian ideologies meet marketplace realities: fairy tale dreams at ecovillage communities<\/em>. In Consumer Culture Theory Conference Proceedings, (p. 61). Odense, Denmark. [<a href=\"http:\/\/cctweb.org\/wp-content\/uploads\/2020\/03\/CCT2018-Proceedings.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., Cardona R., &amp; Pehlivan, E. (2018). <em>Multi-Cultural marketing strategies: Considerations for the U.S. Hispanic market for digital and mobile campaigns.<\/em> In Academy of Marketing Science World Conference Proceedings, Porto, Portugal.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upadhyaya, S., \u00dc\u00e7ok Hughes, M., &amp; Houston, R. (2018). <em>Using the sustainability framework to reframe marketing curricula and pedagogy.<\/em> In Marketing Educators&#8217; Association Conference Proceedings, (182-183). Santa Fe, NM. [<a href=\"https:\/\/02c199ac-ae5c-4888-b5d5-3be70a2f4588.filesusr.com\/ugd\/77104b_b85d434f63e942168314dd45741a5ceb.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., &amp; Cardona, R. (2016). <em>Digital marketing and the overlooked Hispanic 50+ demographic. <\/em>In Marketing EDGE Direct\/Interactive Marketing Research Summit Proceedings, Los Angeles, CA. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; McConnell, W. (2016). <em>Alternative lifestyles for a sustainable future: Issues, dilemmas, and paradoxes of ecovillages<\/em>. In P. Polsa, J. Denegri-Knott, R. Mellado Silva and F. Kerrigan (eds.) <em>International Society for Markets and Development Conference Proceedings,<\/em> (p. 327). Lima, Peru.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McConnell, W. &amp; \u00dc\u00e7ok Hughes, M. (2016). <em>Fissures of \u201cPlace\u201d in the globalization of marketing: leveraging survival for Cabo Pulmo, North America\u2019s oldest coral reef. <\/em>In P. Polsa, J. Denegri-Knott, R. Mellado Silva and F. Kerrigan (eds.) <em>International Society for Markets and Development Conference Proceedings,<\/em> (pp. 406-407). Lima, Peru.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Bendoni, W., &amp; Nagel, A. (2015). <em>Fashion disruption in the digital age.<\/em> In <em>2015 Global Fashion Management Conference Proceedings<\/em>, (pp. 333-337). Florence, Italy. [<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2020\/05\/FASHION_DISRUPTION_IN_THE_DIGITAL_AGE.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. &amp; McConnell, W. (2015). <em>Changing social behavior by giving power to the people: A successful community-based social marketing youth littering campaign<\/em>. In <em>Proceedings of the Academy of Marketing Science Annual Conference<\/em>, Denver, CO.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McConnell, W. &amp; \u00dc\u00e7ok Hughes, M. (2015). <em>Enviro-ethical Dialogism: Implications for CSR and Consumer Engagement<\/em>. In World Social Marketing Conference Proceedings (pp. 14-17), Sydney, Australia.  [<a href=\"http:\/\/2018.wsmconference.co.uk\/wp-content\/uploads\/2015\/04\/WSM-2015-Proceedings-book.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2015). Design and implementation recommendations for an undergraduate sustainable marketing course. In G. Black, &amp; M. M. Nelson (Eds.), <em>Teaching Marketing to New Generations and Non-Traditional Students.<\/em> Proceedings of Marketing Educators\u2019 Association Conference, (pp. 163-169). Las Vegas, NV, 15-17 April  [<a title=\"Sustainable Marketing Course_MEA_2015_Proceedings\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2015\/04\/MEA2015_Sustainable_Marketing.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; McConnell, W. (2015). A journey towards an interdisciplinary integrated marketing curriculum. In G. Black, &amp; M. M. Nelson (Eds.), <em>Teaching Marketing to New Generations and Non-Traditional Students.<\/em> Proceedings of Marketing Educators\u2019 Association Conference, (pp. 44-48). Las Vegas, NV, 15-17 April [<a title=\"Interdisciplinaru Integrative Learning_MEA_2015_Proceedings\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2015\/04\/IL_MRKT_MEA2015.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bagramian, R., \u00dc\u00e7ok Hughes, M., &amp; Visconti L. M. (2012). Bringing the Nation to the Nation Branding Debate: Evidence From Ukraine. <em>Proceedings of the Academy of Marketing Science Cultural Perspectives in Marketing Conference. <\/em>[<a title=\"AMS WMC 2012\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/10\/wmccpm2012_submission_131.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Kaigler-Walker, K., &amp; Bendoni, W. (2012). Young children as parents\u2019 eextended selves. In L. Robinson (Ed.), Marketing Dynamism &amp; Sustainability: Things Change, Things Stay the Same. <i>Proceedings of the Academy of Marketing Science<\/i> [CD-ROM]. Ruston, LA: Academy of Marketing Science. [<a title=\"AMS2012_Extended self\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/AMS2012_Fullpaper_submitted.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Kaigler-Walker, K. (2012). Development and implementation of an AACSB assessment plan: assessing two mission-based principle learning objectives in an introductory marketing course. <em>Proceedings of Marketing Educators\u2019 Association Conference<\/em> (pp. 202-212). Long Beach, CA. [<a title=\"MEA2012\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/MEA_2012.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., &amp;\u00a0 \u00dc\u00e7ok Hughes, M. (2012). How International Marketing Trends Impact Segmentation and Targeting: A Cultural Revision<em>.<\/em> <em>Proceedings of International Marketing Trends Conference<\/em>. Venice, Italy. [<a title=\"How International Marketing Trends Impact Segmentation and Targeting\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/10\/how-international-marketing-trends-impact-segmentation-and-targeting-cultural-revision.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schiele, K., &amp; \u00dc\u00e7ok Hughes, M. (2013). Transfer and classification of knowledge structures of digital consumers. <em>Proceedings of the Academy of Marketing Science Conference<\/em>, Monterey, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., &amp; Bendoni, W. (2013). <i>An application of a social media campaign in a marketing field experience course<\/i>. In D. B. McCabe and G. S. Black (Eds.), <em>Proceedings of the Marketing Educators\u2019 Association Conference<\/em>, (pp. 11-13). Portland, OR. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bagramian, R., \u00dc\u00e7ok Hughes, M., &amp; Visconti, L. M. (2012). <i>Bringing the nation to the nation branding debate: evidence from Ukraine<\/i>. <em>Proceedings of the Academy of Marketing Science World Marketing Conference<\/em>, Atlanta, GA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M., &amp; Askegaard, S. (2008). Capital Build-up and Transfer: The Case of Turco-Danish Transmigrants.\u00a0 In A. Lee, &amp; D. Soman (Eds.),<i> Advances in Consumer Research <\/i>(pp. 162-165). Memphis, TN: Association for Consumer Research. [<a title=\"ACR 2008\" href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2012\/08\/v35_naacr_vol35_261.pdf\">PDF<\/a>]<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">CONFERENCE &amp; WORKSHOP PRESENTATIONS<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cristina Nistor, C., Ucok Hughes, M., &amp; Pehlivan, E. (2023). <em>Gently Loved: All Of The Fashion, None Of The Guilt<\/em>. Paper presented at Western Academy of Management, Reno, NV. [<a href=\"https:\/\/www.wamonline.org\/_files\/ugd\/aaf7f8_ccdcdeb0888e48769147a1a9597f7874.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"im\">\u00dc\u00e7ok Hughes, M., Pehlivan, E., &amp; Coskuner-Balli, G. (2019). <em>Legitimization of Recreational Cannabis Consumption: Introduction of Market and Aesthetics Logics in the Field.<\/em> Paper presented at nitmkg2: Bringing Institutional Theory to Marketing Conference, Paris, France.<\/span> [<a href=\"https:\/\/nitmkg2.sciencesconf.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"im\">\u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2019). <em>From Counter-Culture to Commoditization: Corporate Co-optation of Cannabis Consumption<\/em>. Paper presented at Southern California Consumer Culture Community Colloquium, Los Angeles, CA.<\/span> [<a href=\"https:\/\/sites.uci.edu\/scccc\/past-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. (2018). <em>A Systematic Review of Mental Health Social Marketing Campaigns Targeting College Students<\/em>. Poster presented at the European Social Marketing Conference, Antwerp, Belgium. [<a href=\"http:\/\/2018.wsmconference.co.uk\/antwerp-2018\/programme\/\">web link.<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Stovall, T., &amp; Ventzislavov, R. (2016). <em>Constructing a narrative identity of Los Angeles through a gastronoir adventure<\/em>. Presentation given at Markets, Culture and Consumption Workshop, The Paul Merage School of Business, University of California, Irvine, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M. &amp; Martin, D. (2015). <em>Community Consumption: An Urban Ecovillage Ethnography<\/em>. Poster presented at Consumer Culture Theory Conference, Fayetteville, AR. [<a href=\"http:\/\/2018.wsmconference.co.uk\/antwerp-2018\/programme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web link<\/a>]<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bendoni, W., Pehlivan, E., &amp; \u00dc\u00e7ok Hughes, M. (2014). <em>Digital Curation in the Context of Fashion Marketing<\/em>. Paper presented at Marketing EDGE Direct\/Interactive Marketing Research Summit, San Diego, CA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McConnell, W., &amp; \u00dc\u00e7ok Hughes, M. (2014).<em> The Emerging Paradigm of Enviro-ethical Dialogism, Corporate Social Responsibility, and Consumer Dynamism<\/em>. Paper presented at Symposium on International &amp; Interdisciplinary Business Research, California State University, Los Angeles, CA. &#8211; <em>Best Paper Award<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pehlivan, E., Berthon, P., \u00dc\u00e7ok Hughes, M., &amp; Berthon, J. P. (2014). <em>Keeping up with The Joneses: Secrets and Duplicity in Promotional Messages.<\/em> Paper presented at INBAM Conference, Barcelona, Spain.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bendoni W., \u00dc\u00e7ok Hughes, M., &amp; Pehlivan, E. (2014). <i>A Love Story by Tiffany &amp; Co. and Thousands of Lovers: Story Giving as a Co-creation Tool<\/i>. Paper presented at 2014 Global Fashion Management Conference in London, London, UK.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bagramian, R., \u00dc\u00e7ok Hughes, M., &amp; Visconti, L. M. (2012). <em>Bringing the Nation to the Nation Branding Debate: Evidence From Ukraine.<\/em> Poster session presented at American Marketing Association Summer Educators\u2019 Conference, Chicago, IL.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok Hughes, M., Kaigler-Walker, K., &amp; Bendoni, W. (2011). <i>Mom\u2019s Little Fashionista and Dad\u2019s Little Surfer Dude: Young Children as Parents\u2019 Extended Selves<\/i>. Paper presented at Consumer Culture Theory Conference, Evanston, IL.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visconti, L. M., &amp; \u00dc\u00e7ok Hughes, M. (2011). <i>Segmentation and Targeting Reloaded: The Interpretive (R)evolution of Two Highly Institutionalized Consumer Concepts<\/i>. Paper presented at EIASM 6th Interpretive Consumer Workshop at University of Southern Denmark, Odense, Denmark.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M., &amp; Askegaard, S. (2008). <i>Transmigrant Consumption Practices. A Multi-sited Ethnographic Study of Turkish Immigrants in Denmark<\/i>. Paper presented at Workshop on Immigrants, Consumption and Market, Lille School of Management Research Center University of Lille 2 &#8211; France, Lille, France.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2005). <i>A Multi-sited Ethnographic Study of Transmigrant Consumers<\/i>. Paper presented at EIASM Interpretive Consumer Research Workshop at Copenhagen Business School, Copenhagen, Denmark.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2004). <i>Consumption Practices in Transnational Social Spaces: A Study of Turkish Immigrants in Denmark<\/i>. Paper presented at AMID-Academy for Migration Studies in Denmark 13<sup>th<\/sup> Nordic Migration Conference. Aalborg, Denmark.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">WORKING PAPER<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2006). <em>Transnational Consumption Practices for Social Mobility: A Study of Turkish Immigrants in Denmark<\/em>. AMID-Academy for Migration Studies in Denmark Working Paper. <\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">PUBLISHED DOCTORAL DISSERTATION<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dc\u00e7ok, M. (2011). <em>Consumption Practices of Transmigrants: A Multi-sited Ethnographic Study of Turkish Immigrants in Denmark<\/em>. Published doctoral thesis, University of Southern Denmark University Press.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>UNIVERSITY SERVICE<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">California State University Los Angeles<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Center for Teaching and Learning, Career-Engaged Symposium, Panelist, October 2024<\/li>\n\n\n\n<li>Department of Marketing Faculty Affairs Committee, Chair &#8211; fall 2024-spring 2025<\/li>\n\n\n\n<li>College of Business and Economics, Ad-hoc Associate Dean Search Committee, Member &#8211; spring-fall 2024<\/li>\n\n\n\n<li>Campus Library Subcommittee, Member &#8211; fall 2024-2026<\/li>\n\n\n\n<li>Department of Marketing Faculty Affairs Committee, Member &#8211; fall 2022<\/li>\n\n\n\n<li>Department of Marketing Faculty Search Committee, Member (Global marketing) &#8211; spring-fall 2021<\/li>\n\n\n\n<li>Department of Marketing Faculty Search Committee, Member (Social media and marketing strategy) &#8211; fall 2021-spring 2022<\/li>\n\n\n\n<li>Cal State LA, GI 2025 Consultative Group, Member &#8211; 2022-2023.<\/li>\n\n\n\n<li>University Sustainability Committee, College of Business and Economics Liaison &#8211; fall 2019 -2020<\/li>\n\n\n\n<li>Center for Academic Success, International Writing Centers Week, Faculty Panelist \u2013 February 2020.<\/li>\n\n\n\n<li>AACSB Assessment Committee, Department of Marketing Liaison \u2013 spring 2018-fall 2024<\/li>\n\n\n\n<li>Department of Marketing Undergraduate Studies Committee, Member \u2013 fall 2020-2022<\/li>\n\n\n\n<li>Department of Marketing Undergraduate Studies Committee, Chair and College Representative \u2013 fall 2018-2020<\/li>\n\n\n\n<li>Department of Marketing Program Review Committee Chair \u2013 fall 2019-spring 2020<\/li>\n\n\n\n<li>Marketing Analytics Club (M.A.R.S.) Faculty Advisor<\/li>\n\n\n\n<li>Marketing Club Faculty Advisor<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Woodbury University<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agency for Civic Engagement (ACE) School of Business Liaison &#8211; fall 2016-spring 2017<\/li>\n\n\n\n<li>Healthy and Sustainable Campus Committee &#8211; fall 2015-fall 2017<\/li>\n\n\n\n<li>School of Business Dean Search Committee &#8211; fall 2015-spring 2016<\/li>\n\n\n\n<li>Acting Coordinator, Department of Marketing &#8211; spring 2014<\/li>\n\n\n\n<li>Integrative Learning Committee &#8211; fall 2013-spring 2014<\/li>\n\n\n\n<li>Fashion Marketing\/Accounting\/Management Faculty Search Committee &#8211; spring 2014<\/li>\n\n\n\n<li>Coordinator (the title Chair was changed to Coordinator), Department of Marketing &#8211; fall 2011- fall 2013<\/li>\n\n\n\n<li>Personnel Committee \u2013 fall 2012-fall 2014<\/li>\n\n\n\n<li>Acting Chair, Department of Marketing &amp; Fashion Marketing &#8211; spring 2011<\/li>\n\n\n\n<li>Chair, Marketing Faculty Search Committee \u2013 fall 2011<\/li>\n\n\n\n<li>Chair, Fashion Marketing Faculty Search Committee \u2013 spring 2011<\/li>\n\n\n\n<li>Co-coordinator, New Faculty Learning Community \u2013 fall 2010, fall 2012<\/li>\n\n\n\n<li>Founder and organizer, School of Business Research Colloquium \u2013 fall 2010-fall 2012<\/li>\n\n\n\n<li>AACSB\/BBA Assessment Committee \u2013 fall 2012-spring 2014<\/li>\n\n\n\n<li>Workload and Compensation Committee &#8211; fall 2011<\/li>\n\n\n\n<li>Community Honor Task Force &#8211;\u00a0fall 2011<\/li>\n\n\n\n<li>Faculty Learning Community &#8211; fall 2011<\/li>\n\n\n\n<li>Committee for Tracking Graduate &amp; Alumni Success &#8211;\u00a0spring 2011<\/li>\n\n\n\n<li>University Web Marketing Committee \u2013 fall 2010-fall 2011<\/li>\n\n\n\n<li>BBA Curriculum Committee \u2013 fall 2010-spring 2014<\/li>\n\n\n\n<li>Accounting Faculty Search Committee \u2013 spring 2010<\/li>\n\n\n\n<li>PD courses curriculum and NSSE results Committee \u2013 2009<\/li>\n\n\n\n<li>OASIS (Office of Student Development) Advising Committee &#8211; fall 2008-fall 2010<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">ACADEMIC SERVICE<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviewer for <em>Sustainability: Science, Practice and Policy, <\/em>2024<\/li>\n\n\n\n<li>Reviewer for <em>Journal of Social Marketing<\/em>, 2022<\/li>\n\n\n\n<li>Reviewer for <em>Journal of Environmental Planning and Management<\/em>, 2020<\/li>\n\n\n\n<li>Co-editor, Special Issue: &#8220;Sustainability&#8221;, <em>Business Forum<\/em>, 2020<\/li>\n\n\n\n<li>Co-editor, Special Issue: &#8220;<a href=\"https:\/\/mineucokhughes.com\/wp-content\/uploads\/2017\/02\/MGDR_Special_Issue_Final.pdf\">Alternative Imaginings<\/a>&#8220;, <em>Markets, Globalization &amp; Development Review<\/em>, 2018<\/li>\n\n\n\n<li>Reviewer for <em>Journal of International Journal of Fashion Studie<\/em>s,<em> <\/em>2019<\/li>\n\n\n\n<li>Reviewer for <em>Journal of Product and Brand Management, <\/em>2019<\/li>\n\n\n\n<li>Reviewer for <em>Markets, Globalization &amp; Development Review, <\/em>2017<\/li>\n\n\n\n<li>Reviewer for <em>Journal of Business Research, <\/em>2016<\/li>\n\n\n\n<li>Reviewer for <em>Marketing EDGE Research Summit, <\/em>2014, 2016<\/li>\n\n\n\n<li>Reviewer for <em>Qualitative Market Research: An International Journal, <\/em>2016<\/li>\n\n\n\n<li>Ad hoc reviewer for <em>Association for Consumer Research<\/em> Conferences<\/li>\n\n\n\n<li>Reviewer for <em>Consumer Culture Theory Conference, <\/em>2011, 2012, 2015, 2017, 2018, 2023<\/li>\n\n\n\n<li>Reviewer for <em>Consumption, Markets and Culture<\/em>, 2009, 2019<\/li>\n\n\n\n<li>Reviewer for <em>Interpretive Consumer Research Workshop<\/em>, 2011<\/li>\n\n\n\n<li>Reviewer for <em>Marketing Educators\u2019 Association Conference<\/em>, 2012, 2013, 2014<\/li>\n\n\n\n<li>Reviewer for <em>European Marketing Academy Conference<\/em>, 2012, 2018, 2024<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">GRANTS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>College of Business and Economics, Creating Positive Societal Impact Grant ($3000) &#8211; 2023<\/li>\n\n\n\n<li>Mini Grant by Office of Research, Scholarship, and Creative Activities ($3950) \u2013 2018-2019<\/li>\n\n\n\n<li>Faculty-Led Curriculum Design for Student Achievement in the CSU Grant &#8211; 2019<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDUCATION University of Southern Denmark, Odense, Denmark \u2013 2007Ph.D. in Marketing University of Colorado Boulder, Boulder, CO \u2013 fall 2003Visiting Scholar at Leeds School of Business Emerson College, Boston, MA \u2013 1998M.A. in Marketing Communication and Advertising Ankara University, Faculty &hellip; <a href=\"https:\/\/mineucokhughes.com\/?page_id=9\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":313,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":1287,"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/1287"}],"wp:attachment":[{"href":"https:\/\/mineucokhughes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}