I am particularly interested in studying non-mainstream consumers. I teach undergraduate and graduate-level marketing courses with a focus on social marketing, sustainability, and civic engagement. I study consumers within cultural contexts and conduct qualitative research.
You can access some of my academic work under the Publications page or contact me for more information.
Dr. Mine Üçok Hughes
Department of Marketing
California State University Los Angeles
5151 State University Drive
Los Angeles, CA 90032