PUBLICATIONS

  • Üçok Hughes, M., McConnell, W., & Groner, S. (forthcoming). Be the Street You Want to See: A Community-Based Social Marketing Anti-Littering Campaign. In Basil, D., Gonzalo, M., D. (Eds.), Social Marketing in Action: Cases from Around the World. Springer.
  • Üçok Hughes, M., Uphadhyaya, S., & Houston, H.R. (forthcoming). Educating Future Corporate Managers for a Sustainable World: Recommendations for a Paradigm Shift in Business Education. On the Horizon.
  • Üçok Hughes, M. (2018). Sustainable Living in the City: The Case of an Urban Ecovillage. In Dhiman, S. & J. Marques (Eds.), Handbook of Engaged Sustainability. Springer. [web link]
  • Üçok Hughes, M., Stovall, T., & Ventzislavov, R. (2017). Constructing a Narrative Identity of Los Angeles Through a Gastronoir Adventure. In A. Gneezy, V. Griskevicius, & P. Williams, (Eds.), NA – Advances in Consumer Research Volume 45, (pp. 486-488).Duluth, MN : Association for Consumer Research.
  • Üçok Hughes, M., Bendoni, W., & Pehlivan, E. (2016). Storygiving as a co-creation tool for luxury brands in the age of the internet : A love story by Tiffany and thousands of lovers. Journal of Product and Brand Management – Special Issue: Technopocene: Technology’s Transformation of People, Products and Brands, 24 (4), 357-364.  [web link] [Emerald blog]
  • Pehlivan, E., Berthon, P., Üçok Hughes, M., & Berthon, J. P. (2015). Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships. Business Horizons – Special Issue: The Magic of Secrets, 58 (6), 591-598. – Lead article. Featured in Harvard Business Publishing for Educators. [pdf]
  • Üçok Hughes, M., Eckhardt, G., Kaigler-Walker, K., & Gilbert, Z. (2015). The discontinuous evolution of women’s fashion in China. Qualitative Market Research: An International Journal – Special Issue: “Journey to the West”: Rethinking the Role of Asian Business and Consumer Culture in the Global Marketplace, 18 (4), 391-408. – Lead article. [pdf]
  • Üçok Hughes, M. (2015). Design and implementation recommendations for an undergraduate sustainable marketing course. In G. Black, & M. M. Nelson (Eds.), Teaching Marketing to New Generations and Non-Traditional Students. Proceedings of Marketing Educators’ Association Conference, Las Vegas, NV, 15-17 April (pp. 163-169). [pdf]
  • Üçok Hughes, M., & McConnell, W. (2015). A journey towards an interdisciplinary integrated marketing curriculum. In G. Black, & M. M. Nelson (Eds.), Teaching Marketing to New Generations and Non-Traditional Students. Proceedings of Marketing Educators’ Association Conference, Las Vegas, NV, 15-17 April (pp. 44-48). [pdf]
  • Schiele, K., & Üçok Hughes, M. (2013). Possession Rituals of the Digital Consumer: A Study of Pinterest. In G. Cornelissen, E.  Reutskaja, & A. Valenzuela (Eds.), European Advances in Consumer Research (pp. 47-50). Duluth, MN: Association for Consumer Research. [pdf]
  • Üçok Hughes, M. (2012). Social Status Implications of Transmigrants’ Consumer Practices in Their Cultures of Origin. In Z. Gürhan-Canli, C. Otnes, & R. Zhu (Eds.), NA – Advances in Consumer Research (pp. 148-152). Duluth, MN: Association for Consumer Research. [pdf]
  • Visconti, L. M., Üçok Hughes, M., & Bagramian, R. (2012). Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine’s Nation Branding Campaigns. In Z. Gürhan-Canli, C. Otnes, & R. Zhu (Eds.), NA – Advances in Consumer Research (pp. 935-936). Duluth, MN: Association for Consumer Research. [pdf]
  • Bagramian, R., Üçok Hughes, M., & Visconti L. M. (2012). Bringing the Nation to the Nation Branding Debate: Evidence From Ukraine. Proceedings of the Academy of Marketing Science Cultural Perspectives in Marketing Conference. [pdf]
  • Üçok Hughes, M., Kaigler-Walker, K., & Bendoni, W. (2012). Young Children as Parents’ Extended Selves. In L. Robinson (Ed.), Marketing Dynamism & Sustainability: Things Change, Things Stay the Same. Proceedings of the Academy of Marketing Science [CD-ROM]. Ruston, LA: Academy of Marketing Science. [pdf]
  • Üçok Hughes, M., & Kaigler-Walker, K. (2012). Development and Implementation of an AACSB Assessment Plan: Assessing Two Mission-based Principle Learning Objectives in an Introductory Marketing Course. Proceedings of Marketing Educators’ Association Conference (pp. 202-212). Long Beach, CA. [pdf]
  • Visconti, L. M., &  Üçok Hughes, M. (2012). How International Marketing Trends Impact Segmentation and Targeting: A Cultural Revision. Proceedings of International Marketing Trends Conference. [pdf]
  • Visconti, L. M., & Üçok Hughes, M. (2012). Market Segmentation and Targeting Reloaded. In L. Peñaloza, N. Toulouse, & L. M. Visconti (Eds.), Marketing Management: A Cultural Perspective (pp. 295-314). London: Routledge. [book web page]
  • Üçok, M. (2011). Consumption Practices of Transmigrants: A Multi-sited Ethnographic Study of Turkish Immigrants in Denmark. Published doctoral thesis, University of Southern Denmark University Press.
  • Üçok Hughes, M. (2010). From Resistance to Integration: Changing Consumer Acculturation Practices of Immigrants. In M. Campbell, J. Inman, & R. Pieters (Eds.), Advances in Consumer Research (pp. 10-14). Pittsburgh, PA: Association for Consumer Research. [doc]
  • Üçok, M., & Askegaard, S. (2008). Capital Build-up and Transfer: The Case of Turco-Danish Transmigrants.  In A. Lee, & D. Soman (Eds.), Advances in Consumer Research (pp. 162-165). Memphis, TN: Association for Consumer Research. [pdf]
  • Üçok, M. (2006). Transnational Consumption Practices for Social Mobility: A Study of Turkish Immigrants in Denmark. AMID-Academy for Migration Studies in Denmark Working Paper. [web link]
  • Üçok, M., & Kjeldgaard, D. (2005). Consumption Practices in Transnational Social Spaces: A Study of Turkish Transmigrants. In K. Ekström & H. Brembeck (Eds.), European Advances in Consumer Research, (pp. 431-436). Goteborg, Sweden: Association for Consumer Research. [pdf]

CONFERENCE & WORKSHOP PRESENTATIONS

  • Üçok Hughes, M., & Martin, D. (2018, July). When Utopian Ideologies Meet Marketplace Realities: Fairy Tale Dreams at Ecovillage Communities. Paper to be presented at Consumer Culture Theory Conference, Odense, Denmark.
  • Üçok Hughes, M., Stovall, T., Cardona R., & Pehlivan, E. (2018, June). Multi-Cultural Marketing Strategies: Reaching the U.S. Hispanic Market on Digital Media. Paper to be presented at Academy of Marketing Science World Conference, Porto, Portugal.
  • Upadhyaya, S., Üçok Hughes, M., & Houston, R. (2018, May). Using the Sustainability Framework to Reframe Marketing Curricula and Pedagogy. Paper presented at Marketing Educators’ Association Conference, Santa Fe, NM.
  • Üçok Hughes, M., Stovall, T., & Ventzislavov, R. (2017, October). Constructing a Narrative Identity of Los Angeles Through a Gastronoir Adventure. Association for Consumer Research, San Diego, CA.
  • Üçok Hughes, M., Stovall, T., & Cardona, R. (2016, October). Digital Marketing and the Overlooked Hispanic 50+ Demographic. Presentation given at Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, CA.
  • Üçok Hughes, M., & McConnell, W. (2016, August). Alternative Lifestyles for a Sustainable Future: Issues, Dilemmas and Paradoxes of Ecovillages. Paper presented at International Society for Markets and Development Conference, Lima, Peru.
  • McConnell, W. & Üçok Hughes, M. (2016, August). Fissures of “Place” in the Globalization of Marketing: Leveraging Survival for Cabo Pulmo, North America’s Oldest Coral Reef. Paper presented at International Society for Markets and Development Conference, Lima, Peru.
  • Üçok Hughes, M., Stovall, T., & Ventzislavov, R. (2016, May). Constructing a narrative identity of Los Angeles through a gastronoir adventure. Presentation given at Markets, Culture and Consumption Workshop, The Paul Merage School of Business, University of California, Irvine, CA.
  • Üçok Hughes, M., Bendoni, W., & Nagel, A. (2015, June). Fashion Disruption in the Digital Age. Paper presented at GAMMA Fashion Management Conference, Florence, Italy.
  • Üçok Hughes, M. & Martin, D. (2015, June). Community Consumption: An Urban Ecovillage Ethnography. Poster presented at Consumer Culture Theory Conference, Fayetteville, AR.
  • Üçok Hughes, M. & McConnell, W. (2015, May). Changing Social Behavior by Giving Power to the People: A Successful Community-Based Social Marketing Youth Littering Campaign. Paper presented at Academy of Marketing Science Annual Conference, Denver, CO.
  • McConnell, W. & Üçok Hughes, M. (2015, April). Enviro-ethical Dialogism: Implications for CSR and Consumer Engagement. Paper presented at World Social Marketing Conference, Sydney, Australia.
  • Üçok Hughes, M. (2015, April). Design and Implementation Recommendations for an Undergraduate Sustainable Marketing Course. Paper presented at Marketing Educators’ Association Conference, Las Vegas, NV.
  • Üçok Hughes, M. & McConnell, W. (2015, April).  A Journey Towards an Interdisciplinary Integrated Marketing Curriculum. Paper presented at Marketing Educators’ Association Conference, Las Vegas, NV.
  • Bendoni, W., Pehlivan, E., & Üçok Hughes, M. (2014, October). Digital Curation in the Context of Fashion Marketing. Paper presented at Marketing EDGE Direct/Interactive Marketing Research Summit, San Diego, CA.
  • McConnell, W., & Üçok Hughes, M. (2014, September). The Emerging Paradigm of Enviro-ethical Dialogism, Corporate Social Responsibility and Consumer Dynamism. Paper presented at Symposium on International & Interdisciplinary Business Research, Los Angeles, CA. – Best Paper Award
  • Pehlivan, E., Berthon, P., Üçok Hughes, M., Berthon, J. P. (2014, June). Keeping up with The Joneses: Secrets and Duplicity in Promotional Messages. Paper presented at INBAM Conference, Barcelona, Spain.
  • Bendoni W., Üçok Hughes, M., & Pehlivan, E. (2014, February). A Love Story by Tiffany & Co. and Thousands of Lovers: Story Giving as a Co-creation Tool. Paper presented at 2014 Global Fashion Management Conference in London, London, UK.
  • Schiele, K., & Üçok Hughes, M. (2013, July). Possession Rituals of the Digital Consumer: A Study of Pinterest. Paper presented at the European Advances in Consumer Research, Conference, Barcelona, Spain.
  • Schiele, K., & Üçok Hughes, M. (2013, May). Transfer and Classification of Knowledge Structures of Digital Consumers. Paper presented at the Academy of Marketing Science Conference, Monterey, CA.
  • Üçok Hughes, M., & Bendoni, W. (2013, April). An Application of a Social Media Campaign in a Marketing Field Experience Course. Paper presented at The Marketing Educators’ Association Conference, Portland, OR.
  • Üçok Hughes, M. (2012, October). Social Status Implications of Transmigrants’ Consumer Practices in Their Cultures of Origin. Paper presented at North American Association for Consumer Research Conference, Vancouver, Canada.
  • Visconti, L. M., Üçok Hughes, M., & Bagramian, R. (2012, October). Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine’s Nation Branding Campaigns. Paper presented at the North American Association for Consumer Research Conference, Vancouver, Canada.
  • Bagramian, R., Üçok Hughes, M., & Visconti, L. M. (2012, August-September). Bringing the Nation to the Nation Branding Debate: Evidence From Ukraine. Paper presented at Academy of Marketing Science World Marketing Conference, Atlanta, GA.
  • Bagramian, R., Üçok Hughes, M., & Visconti, L. M. (2012, August). Bringing the Nation to the Nation Branding Debate: Evidence From Ukraine. Poster session presented at American Marketing Association Summer Educators’ Conference, Chicago, IL.
  • Visconti, L. M., & Üçok Hughes, M. (2012, January). How International Marketing Trends Impact Segmentation and Targeting: A Cultural Revision. Paper presented at International Marketing Trends Conference, Venice, Italy.
  • Üçok Hughes, M., Kaigler-Walker, K., & Bendoni, W. (2011, July). Mom’s Little Fashionista and Dad’s Little Surfer Dude: Young Children as Parents’ Extended Selves. Paper presented at Consumer Culture Theory Conference, Evanston, IL.
  • Visconti, L. M., & Üçok Hughes, M. (2011, May). Segmentation and Targeting Reloaded: The Interpretive (R)evolution of Two Highly Institutionalized Consumer Concepts. Paper presented at EIASM 6th Interpretive Consumer Workshop at University of Southern Denmark, Odense, Denmark.
  • Üçok Hughes, M. (2010, October). From Resistance to Integration: Changing Consumer Acculturation Practices of Immigrants. Paper presented at North American Association for Consumer Research Conference, Pittsburgh, PA.
  • Üçok, M., & Askegaard, S. (2008, October). Capital Build-up and Transfer: The Case of Turco-Danish Transmigrants.  Paper presented at North American Association for Consumer Research Conference, Memphis, TN.
  • Üçok, M., & Askegaard, S. (2008, May). Transmigrant Consumption Practices. A Multi-sited Ethnographic Study of Turkish Immigrants in Denmark. Paper presented at Workshop on Immigrants, Consumption and Market, Lille School of Management Research Center University of Lille 2- France, Lille, France.
  • Üçok, M. (2005, May). A Multi-sited Ethnographic Study of Transmigrant Consumers. Paper presented at EIASM Interpretive Consumer Research Workshop at Copenhagen Business School, Copenhagen, Denmark.
  • Üçok, M. (2004, November). Consumption Practices in Transnational Social Spaces: A Study of Turkish Immigrants in Denmark. Paper presented at AMID-Academy for Migration Studies in Denmark 13th Nordic Migration Conference. Aalborg, Denmark.