TEACHING CERTIFICATES
- Accessible All Star
- Online Course Certificate
- Technology Enhanced Certificate Holder (T.E.C.H.) Certificate
- Teaching Project Certificate
- Active Learning Certificate
- Hybrid Course Development
- Reading & Writing in the Disciplines Certificate
- Alt-Instruction
- Humanizing Online Learning and OTPP: Online Teaching Preparation Program (ePortfolio )
TEACHING EXPERIENCE
MBA LEVEL
- Marketing Concepts & Strategies
- Global Marketing
- Consumer Behavior
- Sustainability Marketing
- Marketing Strategy in a Global Environment
UNDERGRADUATE LEVEL
- Principles of Marketing (traditional, online, and hybrid)
- Consumer Behavior (traditional, online, and hybrid)
- Community-Based Social Marketing (traditional and hybrid)
- Sustainable Marketing
- International Marketing
- New York Field Experience
- Media Marketing
- Mindful Consumption
- Civic Engagement and Social Issues
- Public Relations
STUDENT PROJECTS
Below are a few examples of student projects that I facilitated in my courses.
- In Fall 2023, my undergraduate consumer behavior class students worked on a project to enhance the Hearts for Sight Foundation‘s eco-therapeutic programs for the visually impaired. The project titled “Enhancing Eco-Therapeutic Programs for the Visually Impaired Through Innovative Marketing Strategies” was among sixteen projects chosen by the Pando Days ’23.
- California State University, Los Angeles MBA and MSBA students conducted primary and secondary research to help Hearts for Sight Foundation, a non-profit organization to gain in-depth knowledge of their target audience and created user personas and a marketing mix plan.
- My Spring 2017 Principles of Marketing students from five different majors (accounting, communication, fashion marketing, management, and marketing) created a marketing communication plan for the California Society for Clinical Social Workers (CSCSW) as part of their civic engagement project. The portfolio they presented to Monica Blauner, CSCSW President-Elect, included a web page design, a logo design, and a social media marketing plan.
- In Fall 2016, the students in Civic Engagement and Social Issues course collaborated with Stephen Groner Associates and Thermostat Recycling Corporation on the California state-wide collection of mercury thermostats. The students were charged with targeting three different target audiences that were comprised of utility companies, universities and colleges, and K-12 schools. The project involved putting together a market research report and creating promotional materials.
- Sustainable Marketing (Spring 2016) course website was created by undergraduate marketing students.
- Two social marketing campaigns my Mindful Consumption (Spring 2016) students created:
- An anti-ecstasy campaign called “Roll into Safety“
- Do not text and drive campaign: “uCANText“
- Principles of Marketing (Fall 2015) students prepared two marketing communication plans for Extraordinary Families (a Los Angeles-based children foster care agency); one for the main organization and one for its sub-division Up4Youth. The project was voted the “best civic-minded project” at Woodbury’s 2015 Civic Engagement Symposium. Here is a press release about the event.
- Sustainable Marketing (Spring 2014) students created a website to serve as a template for Woodbury University’s future sustainability web page.